- On average, taxis are seen 8 million times every month.
- 65% of people that see branded taxis are ABC1s.
- On average, a London livery will achieve 1.8m ABC1 adult impacts a year.
- 80% of ABC1s can recall a taxi advert they have seen in the past week.
- The average journey time in a central London taxi is 25 minutes.
- Taxis capture a premium passenger audience through internal tip-up seat adverts, reaching valuable ABC1 demographics.
- Taxi passengers typically spend an average of 10-23 minutes inside a taxi, providing ample exposure to your message.
- 33% of all journeys taken to and from airports are by licensed taxis.
- 90% of people agree that taxi adverts are easy to spot while out and about.
- People who see taxi advertising are 30% more likely to be ABC1 than those who see bus advertising!